| Core purpose | Lead intelligence layer: converts personality science into practical sales output — ICP fit scores, message angles, objection playbooks, and next-best-action coaching delivered into your workflow. | Contact data enrichment: reveals verified emails and phone numbers from LinkedIn profiles and company websites through a Chrome extension and database. |
| Level of insight | Individual buyer level: enriches each contact record with communication style, decision triggers, objection risks, and personalized message angles. | Contact data level: provides verified emails, direct dials, and basic firmographics — how to reach the person, but not how to persuade them. |
| Buyer context sources | Facial cue analysis using computer vision, social media text analysis, and NLP — signal sources that no contact database covers, turning raw leads into buyer-context-rich records. | 300M+ business profiles with verified email addresses and phone numbers. Strongest accuracy for US and UK contacts in tech and mid-market B2B. |
| What reps actually get | ICP fit score, buying signals, communication style hypothesis, decision triggers, objection risks, recommended approach, message angles, copy variants, and confidence score — practical output reps act on immediately. | Verified email addresses and phone numbers with basic company data. The rep has the data to reach the buyer — but still decides how to approach them. |
| From data to conversion | Personality insight is an input, not the output. The platform converts it into objection playbooks, message angles, and next-best-action coaching — the practical layer that drives conversion. | Contact data is the output. Lusha reveals the email and phone number. What to say when the buyer picks up is left to the rep. |
| Chrome extension | Not the core workflow. | Core workflow: one-click contact reveals directly on LinkedIn profiles, Sales Navigator, company websites, and within your CRM. |
| Delivery modes | Three modes: CSV and Google Sheet enrichment, API and webhook integration, or Mindreader workspace for teams without a system. | Chrome extension, CRM integrations with Salesforce and HubSpot, API access, and CSV export. |
| Outreach automation | Not the core workflow. Mindreader enriches records; outreach happens in your existing sequence tool. | Engage AI can auto-enroll Playlist contacts into email sequences. Lusha Conversations adds basic call recording with AI summaries. |
| Free tools | Free personality and sales tools. | Free plan with limited monthly credits for email and phone reveals. |
| Pricing | Custom pricing through a lead intelligence pilot. | Starter at $37/month, Pro at $22/month, Premium at $52/month on annual billing. Phone reveals cost 10 credits each. Scale plan is custom-quoted. |
| Target market | Appointment-setting agencies, lead marketplaces, portals, and outbound sales teams that need to convert more leads with less guesswork. | Individual SDRs and small sales teams who need fast, affordable access to contact data directly from LinkedIn. |
| Enterprise validation | Used by teams and professionals from DBS, Citibank, AIA, ERA, and Walton, with 6,000+ professionals trained. | G2 4.3/5 with 1,400+ reviews. Popular among SMB and mid-market sales teams. |