| Core purpose | Lead intelligence layer: converts personality science into practical sales output — ICP fit scores, message angles, objection playbooks, and next-best-action coaching delivered into your workflow. | GDPR-compliant B2B data provider: phone-verified mobile numbers, verified emails, firmographics, and Bombora-powered intent data. |
| Level of insight | Individual buyer level: enriches each contact record with communication style, decision triggers, objection risks, and personalized message angles. | Contact data level: provides verified emails, phone-verified mobile numbers, and firmographics — how to reach the person with high connect rates, but not how to persuade them. |
| Buyer context sources | Facial cue analysis using computer vision, social media text analysis, and NLP — signal sources that no contact database covers, turning raw leads into buyer-context-rich records. | 10M+ phone-verified contacts (Diamond Data) with human operators calling each number before adding it. 200M+ European contact records with GDPR compliance. |
| What reps actually get | ICP fit score, buying signals, communication style hypothesis, decision triggers, objection risks, recommended approach, message angles, copy variants, and confidence score — practical output reps act on immediately. | Phone-verified mobile numbers, verified emails, firmographic data, and Bombora intent topics. The rep has the data to connect — but still decides what to say. |
| From data to conversion | Personality insight is an input, not the output. The platform converts it into objection playbooks, message angles, and next-best-action coaching — the practical layer that drives conversion. | Verified contact data is the output. Cognism delivers the phone number with a 98% accuracy claim. What to say when the buyer answers is left to the rep. |
| Intent data | Not the core workflow. | Bombora-powered intent data identifies accounts actively researching relevant topics. Available on the Diamond tier only. |
| GDPR compliance | Not the core differentiator. | Core differentiator: built with GDPR and CCPA compliance from the ground up, with DNC-checked contacts across European markets. |
| Delivery modes | Three modes: CSV and Google Sheet enrichment, API and webhook integration, or Mindreader workspace for teams without a system. | Chrome extension, native Salesforce and HubSpot integrations, API access, and CSV export. |
| Pricing | Custom pricing through a lead intelligence pilot. | Custom-quoted. Platinum tier from $1,500/year for small teams. Diamond tier (with phone-verified data and intent) can reach $25K+ for small teams and $87K+ for 25-user teams. |
| Target market | Appointment-setting agencies, lead marketplaces, portals, and outbound sales teams that need to convert more leads with less guesswork. | European-focused B2B sales teams that need GDPR-compliant, phone-verified mobile numbers for cold calling. |
| Enterprise validation | Used by teams and professionals from DBS, Citibank, AIA, ERA, and Walton, with 6,000+ professionals trained. | G2 4.5/5 with 1,300+ reviews. Strong adoption across European and UK-based sales organizations. |
| Regional strength | Strongest in Asia-Pacific markets including Singapore, with validated deployments across DBS, AIA, and ERA. | Strongest in EMEA markets, particularly UK and Western Europe. Data accuracy drops noticeably for APAC contacts. |